Stepping Stones Marketing Solutions

Phone:	029 2002 9724
Fax:
Email:
Website:
Address:	13A Wellfield Road, Roath, Cardiff
Postcode:	CF24 3NZ

Stepping Stones Marketing Solutions delivers real commercial benefit to its clients.

Our goal is to make your business more profitable.

We achieve this with commercially focused marketing strategies and a talented team of marketing consultants who make things happen.

We concentrate in becoming involved in the areas of a business where we can make the most immediate and noticeable impact.

We work with marketing budgets of all sizes and specialise in delivering results on limited resources.

We assist large and small companies, with or without marketing staff, generating effective sales, marketing, corporate image and internet strategies for long-term growth.

Based in Cardiff, we have clients across Wales and the UK.

Whatever your marketing and sales requirements our integrated marketing agency service can ensure real business benefits and assist in driving your business growth.

Marketing Research • Marketing Strategy • Corporate Identity • Communications • Sales Promotions & Distribution • Project & Event Management

marketing research

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Stepping Stones Marketing Solutions believes that marketing research is crucial before commencing any marketing initiative. To be effective your objectives must be based on accurate up to date information.

Stepping Stones Marketing Solutions can assist you in obtaining information that is essential for the operation of your marketing strategy. We can provide the appropriate marketing research techniques including:

Primary Research - from face to face interviews, telephone interviews, focus groups, mystery shopping and postal surveys.

Secondary Research - We can provide you with detailed information on business sectors , economic trends and forecasts from a variety of leading sources.

marketing strategy

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Agreeing a business strategy and supporting marketing strategy is the most important aspect in driving forward any business operation. Our experience comes from having worked client side and having an understanding of the pressures and expectations that only come from having been a client.

Marketing strategy starts at the very highest level and includes reviewing the business and its financial objectives. At Stepping Stones Marketing Solutions we are able to provide a strategic review which covers the following areas:

Step One - Marketing Audit - establishing the present position of the marketing activities within the company and identifying the strengths and weaknesses of these initiatives.

Step Two - Market Research - Establishing the organisations position in the market and the activities and positioning of competitors.

Step Three - Strategic Planning - Assisting in the creation of an appropriate marketing strategy for the organisation and developing a structured action plan to achieve the organisations objectives.

The final results of this approach will ensure that an effective marketing strategy and dynamic action plan can be implemented.

Having completed this review process Stepping Stones Marketing Solutions can assist in implementing the agreed marketing plan and monitoring the results of each "step" in the marketing campaign.

corporate identity

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Whatever size of your company, your customers and prospective new customers need to recognise and remember you.

To achieve this recognition, there must be something memorable about your business proposition beyond the products and services you offer.

Company branding is not solely achieved through the creation of a logo, or indeed, its consistent use. Branding is developed by other areas of your business including customer service, sales processes, company polices and values to name just a few. All of these build a perception of the company in the mind of the customer.

The creation of a strong company "Vision" and accompanying "Values" is essential in the building of the brand. When building your brand you really should consider your whole company proposition and what it portrays to the market.

Stepping Stones Marketing Solutions can assist in all areas of brand building including:

New logo design and testing
Drafting of corporate branding and style guidelines
Corporate Literature - copywriting and design
Company vision and value statements
Communication campaigns
Website design and build

communications

An integrated marketing communications plan is vital in the promotion of any organisation. Ensuring that the message distributed is common throughout all media communications is essential in building a strong “voice” in the market.

Integrating all initiatives in a communication campaign will ensure that all media promotional efforts reinforce the company key messages.

An integrated marketing campaign can include:

Branding - promotion of company brand
Advertising - print, radio, TV, cinema, outdoor promotions
Brochures - design , copywriting , print and distribution management.
Newsletter copywriting , design and distribution
Direct Marketing - mail, telephone, fax communication
Website - brochure or full e- commerce shopping sites and e- marketing communications.
PR (Public Relations)
Events - exhibitions, corporate hospitality and seminars

sales promotions & distribution

sales

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Sales Promotion

If you need an innovative sales promotion campaign you should talk to us.

We produce sales promotional material for clients in a wide range of media.

We may well save you time and money by sourcing you the best prices for promotion materials, choosing the right 'mix' of promotional methods and focusing your advertising and marketing resource in the right direction.

Whatever your requirements we can ensure that your product or service is promoted to your target audience by the most effective route possible.

project & event management

project

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Project Management

Stepping Stones Marketing Solutions can assist you in a variety of marketing project management services , allowing you to focus on your role driving the business forward. This can include projects such as :

New product development
Existing product review
Customer service optimisation
Work process review
Strategy formulation
Company vision and values

Stepping Stones Marketing Solutions undertakes work for numerous clients both big and small. Our growing reputation as one of the leading integrated marketing consultancies in Wales is demonstrated by the high quality work we produce for our clients and the innovative solutions we provide.

With an excellent reputation for delivering proven marketing strategies Stepping Stones Marketing Solutions has enabled many companies to achieve strong business growth and raise the profile of their brand in the marketplace.